Advertising and affiliates
How we make money, and how you can always tell what is paid for.
Last updated 11 November 2026
Today
We currently earn nothing from insurers, brokers or advertisers. There are no ads, sponsored posts or affiliate links on the site.
If that changes
- Adverts will be clearly marked "Advertisement" and kept separate from editorial content.
- Sponsored content will be labelled "Sponsored" at the top, with the sponsor named.
- Affiliate links will be disclosed on the page where they appear.
- Paid links will carry the rel="sponsored" attribute, as Google requires.
- Money will never change what our guides say or which providers they mention.
We do not sell links
We do not sell links or guest posts that pass search ranking. Please do not ask.