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CQ Studio

Our view

The £5 insurance advert tells you almost nothing

If only one customer in ten pays it, it is a marketing number. The trade deserves better.

By the Contractor Quote Studio editorial desk · 11 November 2026 · 2 min read

Person reading and signing a paper document at a desk
Photo: Unsplash

The short version

  • 'From' prices reflect the cheapest slice of customers.
  • Roofers and scaffolders will rarely see them.
  • Insurers should publish typical prices by trade.

Nobody is lying. The footnotes are there. One well-known provider says 10% of its customers paid £64.78 or less a year.1 So nine in ten paid more.

Yet the number that sticks is 'from £5 a month'. A roofer searching late at night sees it and assumes they are being overcharged when the real quote comes in.

What would actually help

Publish the median, by trade. Tell a scaffolder what the middle scaffolder pays. It is not a complicated request, and the data already exists.

Until then, ignore the headline. Get three quotes with identical details, and compare them properly.

Sources

  1. Public liability insurance, Simply Business. Accessed 11 November 2026.

General information only. This is not legal, insurance or financial advice. Your own policy wording decides what is covered.